We live in a time, where the web is advancing at an unprecedented rate. Within this ever-advancing spectrum, web design trends quickly move from ‘in vogue’ to ‘old fashioned’. What was top-of-the-line yesterday has most likely dropped down in order today and everyone wants only the best. User-friendly websites are just the basic norm now. Be it experimentation or innovation, the web design spectrum is skyrocketing with new ideas and strategies that keep viewers engaged.
Every website’s success is owed to its design. Engaging viewers is a direct result of designs that are in vogue and make navigation easier. It’s easier said than done though. The trends keep changing and the expectations keep rising. The expectation from web designers is rapidly soaring and we need to keep up.
In this information society, people usually live in a rapid-paced life. Every industry would face constant update, change, and development, not to mention the internet industry. Today, I would like to talk about what the exact trends of latest web designs. Good website designs can make your websites stand out from the furious competition and win more attention of your company. However, it is not easy to make an unique web design, because designers always have their own web design styles. Due to this, you should always look for some new trend to improve your design website technology and attract the maximum quantity of your target users. Seizing the right direction of the change of market and figuring out what kind of design they prefer would help you not be ignored in the new web design trends.
- More mobile-first approach.
Smartphones (for the most part) come with significantly smaller screens than tablets and desktops, which limit the amount of content a user can easily view at once. This forces brands to do-away with any information or content which isn’t 100% necessary, allowing them to add it in, along with the additional visual bells and whistles for users as they switch up to larger screened devices.
- Responsive design.
The surely responsive design is something which has been around for a few years, but this year it’s even bigger uptake in the number of brands, both big and small, who are building responsive-based sites. This helps to achieve the rankings in a search that they desire, as well as keep those all-important customers happy with the user experience
- The popularity of prototyping tools.
Rapid prototyping tools allow designers to quickly create working low and high fidelity prototypes of sites and services to gauge their usability and aesthetic, all without writing a single line of code. Many also allow you to design in the browser and then actually launch the site itself right from the tool.
- Custom illustrations.
Talented illustrators are able to create illustrations which are full of personality and tailored to match the tone of the brand, something which brands will be striving for more than an ever in an increasingly crowded marketplace. Dribbble now is a good place to see what kinds of illustrations the worlds best are working on. This is usually a good indicator of the styles and trends which will grow in popularity.
- Animations expanding.
Animations come in all different shape, sizes, and styles, and can all serve different purposes. Animations can range from tiny loading-devices which entertain the user while waiting for content to load, to an interesting hover-state used as a UX device to show a user they’re hovering over a link.
- Asymmetric layouts.
What exactly constitutes as a ‘broken layout’ will vary by designer and project, but they generally involve organizing elements and content to a loose underlying baseline grid which acts as a starting point to move and manipulate content for the desired effect. With these unconventional layouts, designers can overlay typography, imagery, and other content to create unique juxtapositions and layouts which draw attention and generate interest.
Don’t be surprised to know that most designers are quite keen to explore only the most contemporary trends. There’s no room for being old-fashioned in this fast evolving web design space and WOW IT solutions are performing all those strategies. Fortunately or unfortunately, the value of conservative designs is dropping and most designers are catching the new age bus with much eagerness.
However, the advantages of the ever-changing trends are numerous. It keeps creativity alive; it constantly defies complacent design habits and quite literally, keeps us on our toes by pulling us out of our comfort zones. That is where the true possibility of excellence lies. A constant improvisation of skills is what every web designer stands to gain from fluid trends.
A definite avoidance is observed towards flashy designs, limited browser, and device designs, and standard, static pages can be observed across the board. Whether it’s unstructured, open-ended layouts, creative typography, defiant color choices, or imagery infused with life, everything is aimed at ultimately providing users with an engaging website. Rules are being bent; boundaries are being stretched – all towards the aim of evolving to higher design spheres.
Adopt one, some or all, that’s your choice, but it’s enough to say that these are the ruling trends of our time.