Most people know the big names, and understand that it refers to buying and selling products and services online. What they might not understand is that the concept of e-commerce has grown immensely in recent years. Most business, be they large or small; perform at least some transactions online, whether business to consumer or B2B services and products. Even local brands and indie bands can set up a small e-store to sell merchandise directly to their followers.
It’s an amazing opportunity, but the sheer size of the market makes for a lot of competition and ample opportunity to make mistakes. If you’re just starting out, the overwhelming choice is enough to freeze your efforts in their tracks. You’ll have to work smart if you want your e-commerce strategy to succeed, so today, we’re going to cover seven essential steps for improving your site, increasing your revenues, and rising to the top of the e-commerce ladder.
As more customers turn to the internet for purchasing, the consumer market is fast evolving to e-commerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. For business planning to enter the e-commerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, businesses that seek to take advantage of the benefits that e-commerce offers need to address some critical questions to improve their e-commerce strategy and boost their business.
Some of the key elements of an e-commerce marketing strategy are templates, marketing, email, content, social media, personal interaction, using multiple content channels, mobile marketing, and search engine optimization.
Following Strategies are:
- Go for ‘Mobile apps’:
You need to make your e-commerce platform applicable to the mobile market. People do a lot of shopping from their phones these days, and if your website can navigate mobile markets by itself being easy to use from mobile devices, you can definitely see some profit. If you haven’t yet adapted to a mobile market, it would be very wise to do so. The fact that customers can make purchases via their smartphone or tablet from anywhere and at any time. This makes the mobile key to achieving growth in e-commerce.
- Social Media Marketing:
Not jumping on the board could mean missing out on the massive opportunities that social media offers. Implementing a social media advertising strategy that is focused on improving engagement for your e-commerce business can be an effective way to drive traffic to your site.
- Offer Deals:
Everyone likes to get a deal. That’s why it seems like stores are constantly running sales and promotions. They’re trying to get you in the door and to the checkout counter, and you can do the same with your e-commerce store.
Especially when you’re first starting out and trying to develop a loyal customer base, being competitive on price is key to making sales. Consider offering a discount or running a promotion and displaying it clearly on your website.
- Creative Content:
E-commerce websites will benefit from a blog – that much is true. But for those who don’t have enough time or attention to run a blog, educating with high-quality content doesn’t mean “content marketing.”
High-quality visual content would do the same. As you know, people’s attention span is usually low on text but high on visual aids. So, if you create images instead of plain texts in your content, you are capturing much of this attention span and motivate people to shop with you while you educate them.
Be concise but be informative at the same time. Caption the images in a way that it will not look messy or cluttered. Images should contain information that will tell customers what the product is but at the same time entice them to get to know it more.
- Give importance to customer feedback:
Potential customers read reviews a lot and it can assist the buying process making it easier and more convenient to decide.
People appreciate feedback from real people who have bought and used the same product. Make sure that your customers can see these reviews prominently on the product page that they are viewing. This can greatly influence the customers’ decision to buy the item or divert their attention unto a related item. Utilize a friendly – customer service tone throughout the pages of your e-commerce site so the customers will always feel valued and important. Including a personal touch to every page of your website is a must-have.
- Go after those abandoned carts:
A potential customer browses your site, loads up their shopping cart with a few purchases, but fails to follow through. Oh well, guess that’s a customer lost, right? Wrong. You can (and should) pursue “abandoned carts” as the potential revenue is substantial.
First, make sure that your shopping cart is easy to navigate. Putting hurdles in the way of checkout is one of the primary annoyances that cause consumers to “tap out” and abandon the process. Cut down on the endless forms, implement a plethora of payment options, and watch your failure rate decrease.
For those that still abandon ship, hope is not lost. There are plenty of ways to win back customers, chief of which are friendly reminders that they haven’t made a purchase. You needn’t go through the hassle of sending these out yourself, though. There are plenty of add-ons and third-party software that will help you draft, schedule, and send the perfect reminder emails to re-engage those more elusive consumers.