Nowadays people don’t like to spend too much time in the queue for purchasing the products. Instead of that, they prefer online platforms like E-commerce and M-commerce. Both E-commerce and M-commerce are used for buying, selling, distribution of products and transactions with different devices.
E-commerce stands for electronic commerce. It was introduced in the year of 1970’s. It is older concept compared to M-commerce.
M-commerce stands for mobile commerce. It was introduced in the year of 1990’s, compared e-commerce it is a new concept.
The buying and selling of products and services through electronic media using computers with the internet is called as E-commerce, in which no paper document is used. E-commerce is divided into 3 parts.
- Business to Business (B2B) ex: Cisco
- Business to Consumer (B2C) ex: Amazon
- Consumer to Consumer (C2C) ex: OLX
The buying and selling of products and services through wireless devices like mobiles and tablets, using the internet. Mobile commerce is used in different fields like banking, traveling, money transactions, eBook, pharmacy, foods and booking tickets for movies and etc. It was coined by KEVIN DUFFEY in 1997.
Differences Between e-commerce and m-commerce
- E-commerce is defined as the performance of business activities with the use of the internet. When any sort of commercial transaction is transacted with the use of cellular devices, it is known as m-commerce.
- E-commerce is an older concept than m-commerce.
- M-commerce is originally developed along the lines of e-commerce. So it can be said that e-commerce is a part of e-commerce.
- E-commerce activities are concluded with the help of computers and laptops, whereas in m-commerce, smartphones, tablets, iPad, PDA’s (Personal Digital Assistant) etc are used.
- In e-commerce the use of the internet is compulsory but in the case of M-commerce, the use of the internet is not compulsory.
- The connectivity of m-commerce is comparatively larger than e-commerce.
- M-commerce devices are easy to carry anywhere because they are lightly weighted which is not possible with e-commerce.
Apps are better in every aspect compared to a website and in coming future, as the smartphones become more powerful and apps become more responsive they will surely replace the websites.
In this mobile world, there are millions of mobile or smartphone users using these devices in the business world. Coming up with new ideas, these users have changed the business processes. Looking at the current scenario, noticeably, more companies are trying to develop mobile apps based on their businesses require.
As per a report, it is found that there is $ 30 billion revenue earned from mobile app development industry,
Businesses have realized the need for involvement of mobile channels for attracting customers. They have started new operations or scaled the existing ones through mobile websites and mobile apps.
As per a survey report, users prefer mobile apps rather than mobile websites. This makes for a strong reason to have mobile apps for reaching out to potential and existing customers.
Many small and midsize businesses are adopting the mobile trend, empathizing that an effective mobile strategy requires more than just a mobile-friendly website.
Why should you have mobile apps for your business?
Businesses are using mobiles apps to improve their work functionalities. Thus, increasing the level of approachability of their customers to them.
The aim of a mobile app is to seamlessly connect and interact with customers, making it a worthful tool for the modern business. It is the most affordable and effective way to reach out to customers these days.
Many major business sectors are developing their strategies for mobile apps.
Accelerates Online Activities
A user needs to launch a web browser, enter a URL, and then keep waiting for the site to load. On the other hand, mobile apps are speedy and hardly take only a few seconds to launch.
Since most of the information is laid in the app itself, it is possible to access it offline. Also, there are certain features that work efficiently in the offline. Thus, due to the rapidity of the mobile app, customers are attracted towards the mobile apps.
Develops Interests in Customers
Mobile apps provide an easy way to present your products or services to your existing and prospective customers. They can get all the information on their fingertips as and when they require.
You can also provide them a glimpse of new products or services, which you have on offer. This can create an excitement for your customers to check your updates regularly.
Launches a Direct Marketing Channel
Using mobile apps, you can directly sell your products to end-users. It serves much functionality such as it can provide general information, product prices, search features, news feeds, and so on.
One of the biggest benefits of having a mobile app is that all the information you prefer to provide your customers is available at their fingertips. This includes special sales and promotions.
Adds Value to Your Customers
A business is all about give-and-take. You need to finalize the best way to attract your customers towards your product and services.
Due to the huge amount of advertisements around us such as roadside and website banners, newspaper ads, email marketing, and so on, we are slowly losing our impact on customers. If you really want to step-up the interaction of your customers with the business to promote sales, you need to provide the value-added services to the customers. If customer satisfaction is one of the top priorities of WOW IT solutions, and well, it should be, then mobile apps are the answer to raising the customer satisfaction across the board.
Builds Brand Awareness
Improving the brand awareness is proven as one of the most powerful ways to boost the customer loyalty. Since the world has gone mobile; one of the biggest ways to improve brand awareness is through branded mobile applications.